Designing a rewards platform with a 98% user increase
Client:
Polypipe Perks
Polypipe Perks is a rewards programme designed for trade professionals, offering incentives for purchasing Polypipe products. To support the initiative, a dedicated website was needed to promote the programme, provide key information, and guide users through the sign-up process. The platform needed to function like an app while keeping costs down as the scheme was tested
The goal
The aim was to create an intuitive website that clearly communicated the benefits of Polypipe Perks while making it easy for users to register and engage with the platform. The design needed to align with the existing branding while ensuring a smooth user experience across all devices. Additionally, the platform was developed to mimic an app-like experience, allowing for easy access and usability without the need for a costly app build.
The solution
A user-friendly website was designed to promote Polypipe Perks and streamline the sign-up process. Custom graphics were created to complement the new branding, and the platform was built with a mobile-first approach, ensuring trade professionals could easily upload invoices, claim rewards, and track their history on the go. By focusing on mobile UX and interactivity, the platform delivered an app-like experience while remaining cost-effective.
The process
Focusing on usability, the platform was designed with clear navigation and a straightforward claims process. Mobile UX was prioritised, with an intuitive interface that simplified key actions like invoice uploads and reward tracking. The branding was carefully incorporated into the design, maintaining a cohesive and professional look. Once signed in the website was structured to function like an app, ensuring smooth interactions while keeping development costs down during the trial phase.
The result
The final website provides a clear and engaging user experience, making it easier for trade professionals to sign up and take advantage of the rewards programme. With an app-like design optimised for mobile, the platform allows users to seamlessly manage their rewards while keeping costs manageable as the scheme is tested and refined.
